Good customer service should be one’s topmost priority. Word of the mouth advertisement is one of the best techniques to expand your services, so what the customers say about you matters a lot. Without customers, one cannot run a business. But choosing a wrong customer costs time as well as money, both of which can be employed with a right customer. The following questions would help you understand if the other person is a right fit for you and if you will be able to provide services to her.
- Date and Venue: Potential customers should always have at least an idea about the venue they want and definitely the time and date they want the event to occur on. Indecision regarding these basic yet crucial matters is not a good sign. Some clients may need your choices about the venue but they should have a few places in mind. It will also be helpful to know if the date they have decided is flexible because the required venue may not be available at that time.
- Budget: A successful event manager should always break down the budget per person because clients are likely to give a wide-ranging blanket amount. The guest count greatly impacts the budget, so one should be aware about it. Also, it’s crucial to decide whether or not will they be able to afford it.
- Must-haves and a no-list: You should always ask the clients about the things they necessarily want in an event and the things they do not. These are the type of issues you need to address beforehand to avoid any catastrophe down the road. Some people have different themes for their weddings in their mind, so planning everything according to that will need every possible detail. Plus, this information helps in knowing the style of your potential clients. You can also ask them to bring along the pictures they may have collected about the kind of wedding they would like to have.
- Vendors: Some people already have in mind their favorite photographer or DJ, you would like to have this information so that you are onboard to get them onboard. It will help you get involved with everything they would like to have in their dream wedding.
There are a lot more questions than the above mentioned, but these will give you a fair idea about the client. As a wedding planner, you should find out what your potential customers really want in the wedding and try your best to make that happen, to make that possible. But this doesn’t mean that you should just sit quietly until they have made a decision, you should be able to provide your suggestions as well with confidence. A large part of your role is to anticipate what they would like based on what you know about them.
This will give you an insight into the type of deal you are entering in. And though new prospects are essential to every business, the wrong customers will consume time and resources.
